Cal.com accelerates enterprise deals and conversion rates with SSO
Cal.com improved security and customer trust, while closing more enterprise deals, by seamlessly integrating Ory's (formerly BoxyHQ) powerful single sign-on solution.

Head of Enterprise Integrations
Cal.com provides an innovative scheduling and time management platform for individuals and enterprises to streamline their calendar and appointment processes.
Their mission is to connect one billion people through the use of their platform by 2031. To achieve this, Ory’s enterprise-ready SSO would provide the reliable authentication they needed to maintain their customers' security and trust.
Introduction
Cal.com, a leading scheduling and appointment management platform, embarked on a journey to implement enterprise single sign-on (SSO) in response to growing demand from enterprises and government organizations.
Ory’s SSO solution just works, really well. We’re extremely satisfied and with very minimal effort to maintain on our part.
Bailey Pumfleet Co-Founder, Cal.com
Reasons for Adopting Enterprise Single Sign-On
The decision to implement enterprise SSO stemmed from a significant demand from various sectors, including enterprises and government organizations, that were eager to leverage Cal.com's capabilities. Clients were increasingly seeking the convenience and security offered by SSO to streamline user access across multiple systems and services.
Selecting Ory for Single Sign-On Integration
Cal.com's dedication to open source led them to choose Ory for their SSO implementation. The commitment to open source aligned perfectly with Cal.com's ethos of providing customers with the freedom to choose and ensuring they weren't locked into proprietary solutions. By adopting Ory, Cal.com offered clients an enterprise-grade authentication solution that catered to their security and flexibility needs.
Building enterprise features takes a lot of time and resources, thankfully Ory packages it up in a box. Their SSO offering is exactly what we needed. It allowed our team to focus on what we do best (democratizing scheduling for everyone) without getting distracted by the needs of our enterprise customers.
Peer Richelsen Co-Founder, Cal.com
Tangible Gains from Implementation to Deployment
The adoption of Ory brought both direct benefits and second-order, or soft, benefits to Cal.com. The solution seamlessly integrated into their existing infrastructure, delivering flawless functionality with minimal maintenance effort. The ease of adoption, a direct benefit, translated to significant time savings for the development team, enabling them to focus on other critical tasks.
Furthermore, Cal.com reaped soft benefits in terms of user satisfaction and retention. Ory's robust SSO solution empowered Cal.com's clients with a streamlined and secure authentication process. The enhanced user experience fostered positive client relationships and contributed to customer loyalty.
Business Impact: Time and Effort Savings
When evaluating the time and effort required to build an SSO solution in-house, Cal.com estimated that the endeavor would have taken several months. The decision to integrate Ory's solution allowed Cal.com to bypass this arduous process, ensuring rapid deployment and freeing up valuable development resources.
Enterprise Client Acquisition Boost
The impact on Cal.com's enterprise client acquisition was tangible. Single sign-on support became a crucial factor in closing deals with enterprise clients. The ability to answer the question, "Do you support SSO?" affirmatively significantly contributed to converting leads into satisfied customers. The adoption of Ory’s SSO solution played a pivotal role in Cal.com's ability to attract and cater to enterprise clients.
Positive Implementation Experience with BoxyHQ
Cal.com's implementation experience with Ory was marked by collaboration and support. Working closely with the Ory team during the early stages, Cal.com felt supported and well-assisted. The partnership enabled a smooth implementation process, setting a positive tone for their ongoing relationship.
Empowering Enterprises with Seamless SSO
Cal.com's successful implementation of Ory's SSO solution not only satisfied the growing demand for streamlined authentication but also aligned with their principles of transparency and client-centricity. By partnering with Ory, Cal.com provided their clients with a seamless and secure authentication experience, while reaping tangible benefits in terms of time savings, enterprise client acquisition, and user satisfaction. The collaboration between Cal.com and Ory exemplifies the power of open-source solutions in driving innovation and value for businesses and their clients.
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