Safeguarding Trust: Ory SSO Enhances Dub's Security
Learn how URL shortener Dub enhanced security, simplified user access, and attracted 5 new enterprise clients in two weeks by integrating Ory's (formerly BoxyHQ) seamless SSO solution.

Head of Enterprise Integrations
Dub is a cutting-edge URL-shortening service that simplifies and enhances your online experience. With Dub, you can convert long, unwieldy URLs into concise and user-friendly short links with just a few clicks. This means you can share links on social media, in emails, or in your documents more efficiently and aesthetically.
Introduction
In today's fast-paced digital landscape, security and efficiency are paramount. Dub, a forward-thinking organization, recognized the need to streamline and strengthen their user authentication process. The motivation behind implementing enterprise single sign-on (SSO) was to simplify user access while bolstering security measures. Dub aimed to provide a seamless experience for their clients and employees, eliminating the hassle of multiple logins and passwords.
🔥 BoxyHQ is an absolute godsend!
Steven Tey Founder Dub
Choosing Ory: A Trusted Partner in Security
Dub's quest for a robust SSO solution led them to Ory (formerly BoxyHQ), a name synonymous with secure and user-friendly SSO implementations. The decision was influenced by Ory's enterprise-grade track record in delivering secure and user-friendly SSO solutions. Dub saw Ory as a trusted partner with a deep understanding of their security needs.
The choice of Ory wasn't just about the features it offered. It was also about selecting a partner who shared Dub's commitment to a seamless, secure user experience.
Direct and Soft Benefits of Enterprise SSO Implementation
The adoption of Ory brought a multitude of benefits to Dub, both direct and soft. Here's a closer look at these advantages:
Direct Benefits:
- Reduced Login Friction: With SSO, users can access multiple systems and applications with a single set of credentials, eliminating the need for multiple logins. This streamlined process significantly reduced login friction and saved users valuable time.
- Enhanced Security: Enterprise SSO ensures that users have secure access to their resources. It safeguards against unauthorized access and provides a crucial layer of security.
- Simplified User Management: Dub found that managing user access and permissions became simpler and more efficient. Administrators could easily control who had access to what, improving overall data security.
Soft Benefits (Second-Order Benefits):
- Improved User Satisfaction: With fewer login hassles and increased security, users were more satisfied with their experience, contributing to a more positive working environment.
- Increased Productivity: The time saved in dealing with login issues and managing multiple passwords allowed employees to focus more on their core tasks, enhancing productivity.
- Heightened Trust: Clients and partners felt more confident in Dub's security measures, strengthening relationships and trust.
HUGE shoutout to Ory for demystifying esoteric concepts like enterprise SSO and directory sync! I highly recommend checking out their docs – it's an an absolute goldmine.
Steven Tey Founder Dub
Business Impact: Saving Time and Attracting Enterprise Clients
The implementation of Ory resulted in significant time savings for Dub's team. With streamlined authentication processes and reduced password-related issues, employees and clients could access resources faster, leading to increased operational efficiency.
With the help of Ory, Dub has witnessed substantial growth in acquiring enterprise clients as a direct result of utilizing SSO. In just two weeks, Dub secured five enterprise clients by leveraging Ory's SAML/SSO capabilities. The improved user experience and heightened security measures facilitated smoother onboarding processes for new clients, contributing to Dub's growth in the enterprise sector.
SSO has been a highly requested feature since Dub's launch and we're excited to be launching Ory’s secure sign-on!
Steven Tey Founder Dub
A Collaborative Success Story
Dub's successful collaboration with Ory in implementing enterprise SSO highlights the tangible benefits that have transformed Dub's user authentication and security landscape. This partnership signifies a shared commitment to streamlining security and simplifying access. Ory is more than a tool; it's a security partner.
In closing, Dub's journey towards enterprise SSO with Ory serves as a testament to the transformative power of technology. The adoption of SSO not only enhanced security and efficiency but also facilitated growth and strengthened relationships with clients and partners. It's a story of how a forward-thinking organization and a trusted technology partner can achieve remarkable results.
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