Digital Growth Manager

We believe that today's "digital identity" is fundamentally flawed. There are too many profiles, registration screens, passwords, privacy violations, data leaks, phishing attacks, and data mining operations out there. Our vision is to make the internet more secure and private with better software, open-source, and open knowledge. Ory is the largest open-source authentication and authorization (login, registration, MFA, permissions, OAuth2,...) ecosystem and community in the world. We develop open-source software and use it to build a scalable, easy-to-use, and secure cloud platform.

The Digital Growth Marketing Manager is responsible for developing and managing the digital demand strategy and Ory marketing campaigns across paid search, paid social and sponsored publisher channels. This role will drive digital campaign execution across integrated marketing objectives, and will develop and manage demand execution to drive product adoption and meet pipeline goals from both inbound and outbound campaigns.


  • Position Type: Full Time
  • Location: Munich, Germany
  • Components: HubSpot, Google Analytics

What You'll Do

  • Build customer-focused programs and digital campaigns to help drive data-driven strategic campaign recommendations.
  • Create and expand digital channels to engage prospects and customers to quickly scale acquisition strategy and drive retention.
  • Deliver insights to drive campaign optimization and identify personalized conversion journeys across different groups of users.
  • Analyze and report data across all existing channels to monitor marketing site growth.
  • Manage paid demand generation strategy including budgets (project plans) to assist in building the sales pipeline by driving high-quality leads.
  • Build and adjust marketing operations infrastructure that incorporates performance measurements and analytics.
  • Collaborate with team members (and perhaps an external agency) to execute on SEO priorities to increase organic traffic to Ory and associated websites.
  • Collaborate with other departments (HR, Sales, Engineering) to maximize yield from shared channels and programs.
  • Drive innovation and experimentation to improve demand creation & conversion.
  • Test new lead generation approaches and share key insights.

We’re looking for someone who has

  • Experience with modern digital growth strategies and technical/industry experience focused on SEO, SEM, paid social and/or web conversion rate optimization to improve lead generation, sales pipeline, and revenue.
  • A deep understanding of performance data (e.g. CAC, LTV, conversion rate, return on ad spend, customer retention rates and churn).
  • Experience in successfully building and improving paid demand generation campaigns for product-focused SaaS enterprises in the B2B market.
  • Strong analytical skills with an ability to compile and analyze campaign data to inform strategic decisions at any part of the funnel.
  • Experience working closely with technical product marketing managers to amplify key content and features.
  • Experience leading cross-departmental projects and collaborating with web developers to drive meaningful impact – plus enthusiasm for such interdisciplinary collaboration.
  • An entrepreneurial mindset and hands-on approach to solving problems.
  • Attention to detail.
  • Fluency in written and oral English.

What’s it like to work at Ory?

Ory is an engineering company with a high degree of freedom and autonomy. You will be working with experienced, helpful, and talented peers who all share a deep passion for software.

Ory is just starting and there are countless opportunities and constant work in progress. We support each other in our curiosity and creativity which we pursue through thoughtful discussion, transparency, and knowledge-sharing among a diverse set of peers and colleagues. We want to work in a company of warm, inclusive people who treat their colleagues exceptionally well.

We are looking for people with passion, curiosity, and integrity. You're encouraged to apply even if your experience does not precisely match the job description. Your skills and curiosity will stand out and set you apart.

Interested? Drop us a short introductory email to and please make sure to include a link to your GitHub profile.