Scalable and fair pricing


No credit card needed



Login & Registration APIs

UI & Dashboard


FIDO2-compliant 2FA

Bring your own UI

Custom Identity Models

Community Support

Production Limits apply

Start Up

Build your business

$ 18 / mo

The first 900 get the Start Up plan one year for free! 1

All Developer features, plus

1 Custom Domain Name

Unlimited identities

Fair use policy2


Scale your business

Coming soon

The first 100 get the Growth plan one year for free! 1

All Start Up features, plus

Dedicated support

Add up to 3 team members


Secure a global userbase


Pay for what you use

All Growth features, plus

More Members & Projects

Custom Rate Limit

Support via Ticket System

Support via Voice Calls

1 Fill out the Ory Acceleration Program Form and get access to the Start Up or Growth plan free for one year - program ends March 1st 2022.

2 If you regularly exceed the API rate limits or use a large number of high-impact requests we will need to limit your maximum resource consumption to ensure the sustainability of the system.


We are currently working on bringing these features into the Ory Cloud. Lots more are on the way, too. For a more detailed overview, check out our documentation.

Permissions and Roles

From a member of the marketing team, to an admin in your support staff— give everyone the right level of access to sensitive data.

Social Logins

Simplify your users' experience and let them use their existing accounts at Google, GitHub, Apple etc. to sign up and log in. All OIDC providers are supported.

More Info

Please visit our documentation to learn more about upcoming features and developments.


Sign up now and instantly access these features. All features except the Ory CLI and user interfaces are included when self hosting.

Advanced Identity and Access Management

Multifactor authentication, including passwordless, WebAuthn, TOTP; Ability to use your own UI and Branding as well as webhooks to define and trigger actions.

Identity Management

The basics of IAM: Login and register users fast and without complicated flows and store credentials securely.

Account Management

Manage your users, enable email verification, let users pick new passwords and change their profile data.

User Interface and Dashboards

Display stats in a smooth and responsive dashboard. We also offer presets for all common user interfaces.

Identity Model

A flexible identity model adapts to your business needs. You can use one of our provided presets or cook up your own identity model.

Frequently Asked Questions

If you cant find your question here, reach out to us on GitHub, our Slack Channel or via email.

Why should I choose Ory as identity solution?

Fortune500 companies and financial institutions use our hardened and reliable software. Our software is open source and vetted by a large international community. Our unique pricing model does not charge you for identities.

What happens if I stop using Ory?

As long as your data is on our platform, it will be safe. If you decide to switch away from Ory, you can choose to use the open source and host it yourself. Or export your user data to any format.

What is Ory’s security policy & uptime?

Ory builds things to last. The platform is always up to date and backwards compatible. Security patches are merged and released within 48 hours after disclosure, see details in our security policy. Live details on the Ory Network, including uptime and status updates can be found on our status page.

Who is using Ory?

Thousands of companies are trusting Ory to provide consistent, reliable infrastructure for identity and access management. We count among our users: Sainsbury’s, Giesecke+Devrient, SAP, Discogs, imgur and many more...

What payment methods are accepted?

Visa, MasterCard, and American Express credit cards are accepted. All payments are processed and secured by Stripe.

What is a project and member at Ory?

A project is one instance of Ory, e.g. to host sign up for a web application you need one project. A member is one admin or superuser to control that project.

What does unlimited identities mean? Are there really no limits?

Ory does not charge you for individual identities. We do have limits on database storage space. You can create as many identities as you require, but to prevent abuse of the system we limit the database storage.